eMagazines Case Study: Hearst UK
eMagazines proudly provides digital solutions for the world’s leading magazine publishers, including Hearst UK.
Hearst UK publishes 21 brands including ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. They reach over 1 in 3 UK women and 1 in 4 UK men every month, enabling consumers to get more out of life with trusted content that engages them wherever they are.
Hearst UK needed an effective way to give new subscribers instant access to digital versions of current issues while they wait for the print to arrive. Initially, the marketing team tried to use flat, replica native apps, but these failed to provide an engaging user experience and customers were dissatisfied. How could Hearst UK create a vibrant and seamless mobile journey for its readers?
eMagazines provided reimagined mobile versions of Hearst UK magazines that subscribers could immediately access with just a click. Consumers expect immediate gratification when purchasing online, and our innovative digital platform allows new subscribers to start reading within seconds. With thoughtfully designed editions from eMagazines, Hearst UK can provide a state-of-the-art mobile experience for their readers, allowing them to sell more subscriptions and increase long-term digital engagement.
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Published on: April 15, 2021