A popular men's magazine deemed "Guys' Ultimate Guide," the edgy Maxim provides all the necessities a guy finds a little obsession with--money, fitness, entertainment, and of course, women. While Maxim focuses a large part of its content on women, specifically, very attractive women, it also includes plenty of witty remarks and engaging fodder which help make this publication a hot selling item. Although sex stories keep Maxim on the charts, including juicy features like sex between friends, other topics appear tamer, like an in-depth look at the new Porsche 911, or a celebrity interview with Mick Jagger, in a Q&A format. Certainly no men's publication would be complete sans sports and travel sections, where the savvy will find gadgets, gear and style peppered in between.